Interactive tool
Outreach template: Social Media Management
The message to send when you are pitching this method — used by the Outreach Message Generator.
Live preview
Hi [business name] team, I came across your page on Instagram and loved what you're doing — the posts about your work genuinely stand out. One thing I noticed: the page goes quiet for a week or two at a time, which is usually where local businesses lose the customers who were nearly ready to buy. I'm [your name] and I look after social media for small local businesses. I plan, write and schedule the posts, reply to comments, and send you a short monthly summary — so you never have to think "what do I post today?" again. Would it help if I put together a free two-week sample plan for [business name], so you can see the kind of thing I'd post? No obligation either way. Best, [your name]
Make this outreach land
Using this generator well for Social Media Management
Three things that change the reply rate more than the wording itself.
- Put a real audit detail in the opening line — posting gaps, missing captions, no replies to comments — the generator works best with one concrete flaw.
- Describe deliverables as numbers (12 posts, 8 stories, replies within 24 hours), not as 'content strategy'.
- Offer to write the first three posts free only if their account is worth the hour; otherwise lead with price.
Who to send it to
The people most likely to say yes to this particular method.
- Independent restaurants, cafés and gyms with good photos and an abandoned feed.
- Local trades and clinics whose last post is more than a month old.
- Product brands selling well on marketplaces but invisible on social.
- Event venues that only post when they have a cancellation to fill.
Personalisation checklist
Run through this before you press send on every single message.
- Name the exact platform you fixed on in the first sentence.
- Quote the date of their last post — it is unarguable and gets replies.
- Attach or link one sample post made for them, not a generic portfolio.
- Confirm who supplies photos, so the reply is not just that question.
- Give a monthly price and what happens after month one.
Follow-up timing & etiquette
Most of the work is won on the second message, not the first.
- Follow up three days later — social prospects move fast or not at all.
- Use a different channel for the second attempt: DM if you emailed, email if you DM'd.
- Send a genuinely useful idea for their next post as the final touch.
- Never comment publicly about their weak feed; keep every critique private.
New to this one? Read the full Social Media Management guide before you start sending.