Case studies

Real members, real numbers

Six people who started from a bad month, with the week-by-week detail of how they did it — and two who didn't get there first time, because that happens too.

£290

total earned in 2 weeks

Lost her restaurant job with rent due in eighteen days and no savings to bridge the gap.

"I use Instagram every day, but knowing enough to charge someone for it? That felt like pretending."

Today: manages social for 8 local businesses£700£900 a month.

£590

total earned in 5 days

A freelancer who lost the client that made up most of his income, with a month of bills already committed.

"I looked around the flat and honestly thought there was nothing here worth money."

Today: flips items regularly for extra income£180£350 a month.

£360

total earned in 3 weeks

An unemployed teacher between contracts, applying for jobs with nothing coming in while she waited.

"I write all day for work, but I'm not a 'real' writer. Who'd pay me for that?"

Today: writes freelance while still job hunting£1,000£1,300 a month.

£330

total earned in 2 weeks

A university student who needed money around lectures and assumed every delivery app was long since saturated.

"Everyone's doing it. I thought I'd be fighting over scraps for £4 an hour."

Today: works around 15 hours a week£250£350 a month.

£250

total earned in 4 weeks

Part-time hours cut without warning, leaving her about £300 a month short.

"People say nice things about my jewellery, but that's just being polite to a friend. It's not a proper product."

Today: sells online and at markets, considering going full-time£350£500 a month.

£275

total earned in 3 weeks

Made redundant from an admin role after eleven years, competing against VAs with polished agency profiles.

"They all had five years of VA experience and testimonials. I had a redundancy letter."

Today: has 4 regular clients£700£900 a month.

The honest bit

Two that didn't work

Every site shows you the wins. These two spent the same fortnight and came away with almost nothing — here's exactly why.

What didn't work

Tom · Freelance Content Writing

£40

earned in 3 weeks

Tom is a real member and this is what actually happened: three weeks in, he'd earned almost nothing and stopped.

  • Spent nine hours on a single £45 article, researching far past the point the client cared about.
  • Applied almost exclusively to jobs asking for specialist industry experience he didn't have.
  • Got one rejection in week two and didn't send another application after it.

What we'd change: Cap the first jobs at two hours. Apply where you're already qualified. Expect to be turned down eight times out of ten — that ratio is normal, not a verdict.

What didn't work

Lisa · Social Media Management

£0

earned in 2 weeks

Two weeks of daily effort and no client at the end of it — worth reading before you repeat it.

  • Opened at £400/month with no results to point at, when local businesses were paying £100£150 for a first trial.
  • Sent the same copy-pasted message to sixty accounts, so nothing in it proved she'd looked at their page.
  • Never followed up. Four people opened her message and none got a second one.

What we'd change: Price the first two clients as proof, not profit. Personalise the opening line with one real observation. Send the follow-up on day three — that's where most replies come from.

The pattern

What separates success from struggle

Eight stories, one very short list of differences.

What every successful member did

  • Started before they felt ready — every one of them launched while still unsure.
  • Focused on one method until it paid, instead of dabbling in four.
  • Delivered more than they promised on the very first job.
  • Raised their prices only after they had proof, and then raised them quickly.

What none of them needed

  • Special skills or qualifications — none of them retrained for this.
  • Large capital — the biggest starting spend on this page was a £15 market stall table.
  • Perfect circumstances — all six started from redundancy, cut hours or lost clients.
  • Industry connections — every first client was a stranger.

Individual results vary and are not guaranteed. See our disclaimer.