Interactive tool
Outreach template: Handmade Products & Crafts
The message to send when you are pitching this method — used by the Outreach Message Generator.
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Hi [business name], I came across your shop on Instagram and the style of what you stock lines up really neatly with what I make. I'm [your name] — I handmake small-batch pieces, photographed and packaged retail-ready, so they can go straight onto a shelf or a listing without extra work at your end. I can supply in small runs to start, and match colours or sizes to what your customers actually buy. Could I send over a few photos and a simple wholesale price list? Happy to drop a sample in too if you'd rather see one in person. Cheers, [your name]
Make this outreach land
Using this generator well for Handmade Products & Crafts
Three things that change the reply rate more than the wording itself.
- Pitch three products, not your whole range; buyers choose faster from a short list.
- Put wholesale price, retail price and minimum order in the message — buyers bin emails that hide them.
- Say how quickly you can restock, because shelf space goes to makers who can refill it.
Who to send it to
The people most likely to say yes to this particular method.
- Independent gift shops, garden centres and farm shops within driving distance.
- Craft market and fair organisers with stalls still unsold.
- Café and salon owners who sell a small counter range.
- Curated online marketplaces that take submissions from new makers.
Personalisation checklist
Run through this before you press send on every single message.
- Attach two clean product photos on a plain background.
- Mention something you noticed in their shop, in person or online.
- List materials and any allergen or safety information.
- Confirm your lead time from order to delivery.
- Offer a sample or sale-or-return for a first order.
Follow-up timing & etiquette
Most of the work is won on the second message, not the first.
- Give shops ten days; buying decisions sit with one busy owner.
- Follow up by walking in with samples where you can — it beats any email.
- Ask once for a reason if they say no, and adjust the range.
- Come back with a seasonal range before October for Christmas stock.
New to this one? Read the full Handmade Products & Crafts guide before you start sending.