Interactive tool
Outreach template: Freelance Content Writing
The message to send when you are pitching this method — used by the Outreach Message Generator.
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Hi [business name], I found you on Instagram while reading around your industry, and had a look at your blog. There's a genuinely good product here, but the writing is doing less selling than it could — the pages read like descriptions rather than reasons to buy. I'm [your name], a freelance writer working with businesses like yours on blog posts, product pages and email sequences that sound human and actually convert. I'd be happy to rewrite one page of your choice, free, so you can judge the quality against the version you have now. If you like it, we talk about more; if not, you keep the rewrite. Worth a go? [your name]
Make this outreach land
Using this generator well for Freelance Content Writing
Three things that change the reply rate more than the wording itself.
- Feed the generator a headline you would actually write for them — the idea is the pitch, everything else is admin.
- Give a per-word or per-piece rate; editors filter on price before anything else.
- Mention your turnaround in days, because commissioning editors buy reliability first.
Who to send it to
The people most likely to say yes to this particular method.
- B2B SaaS companies with a blog that publishes irregularly.
- Trade publications and niche industry sites with a public contributor page.
- Agencies who resell content and need overflow writers.
- Ecommerce brands with thin category and buying-guide pages.
Personalisation checklist
Run through this before you press send on every single message.
- Address a named editor or marketing lead, never 'the team'.
- Include one headline plus three bullet points of the angle.
- Link two samples in the same subject area and tone.
- Confirm you can work to their house style or CMS.
- Keep the whole email visible on one phone screen.
Follow-up timing & etiquette
Most of the work is won on the second message, not the first.
- Editors are slow: wait a full week before the first nudge.
- Second follow-up pitches a fresh idea rather than repeating the first.
- Three unanswered pitches means the wrong contact — find the commissioning editor.
- Always thank an outright no; rejected pitches often get commissioned months later.
New to this one? Read the full Freelance Content Writing guide before you start sending.