All methods
Free
Freelance Content Writing
Every business needs words — be the person who writes them
Product descriptions, blog posts, captions, emails, website copy — every business needs written content and most don't enjoy writing it themselves.
Realistic earnings: £250–£700 per month — after roughly two months of consistent work.
What you'll need
- Clear writing
- Basic research
- Understanding what sells
- Matching a brand's voice
The opportunity
Writing is the one service every business needs and almost none want to do. You don't need to be a novelist. You need to be clear, on time, and easy to work with — that alone puts you ahead of most freelancers.
Getting started
- 1Pick one niche to start. Product descriptions are the easiest entry point because the brief is obvious and the turnaround is fast.
- 2Write 3–5 samples for imaginary products or businesses — nobody checks whether the client was real.
- 3Put the samples in a single shared document. That document is your portfolio.
- 4Send ten outreach emails a day offering a free sample rewrite.
- 5Deliver the first job faster than promised, then offer a package.
Where to find clients
- Upwork and Fiverr for your first paid reviews
- Freelance and small-business Facebook groups
- LinkedIn — search for founders of small e-commerce brands
- Cold email to businesses whose website copy is visibly outdated
Starter packages
| What | Details | Price |
|---|---|---|
| 5 product descriptions | Great first offer — small, fast, easy to say yes to | £45per package |
| 10 descriptions + 5 social posts | The natural upsell after the first job | £75per package |
| Content bundle with a blog post | Descriptions, social posts and one 800-word article | £130per package |
Product description template
[Product name] — [key benefit in five words] [One-sentence hook about the problem this solves.] • [Feature] — so you [benefit] • [Feature] — so you [benefit] • [Feature] — so you [benefit] [Urgency line: limited stock, seasonal, small batch.] Available in [variants]. [Call to action — Add to basket and [outcome].]
Outreach email
Subject: A free rewrite of your [product] page Hi [Name], I was browsing [shop] and the [product] caught my eye — but the description undersells it. I've rewritten it for free, no strings: [paste rewrite]. If you like it, I write batches of five descriptions in the same voice for £45. If not, keep the rewrite with my compliments. [Your name]
Quality standards
- Research the product before writing a word
- Lead with benefits, support with features
- Keep it scannable — short paragraphs, bullets, no walls of text
- Always end with a call to action