Interactive tool
Outreach template: Digital Product Creation
The message to send when you are pitching this method — used by the Outreach Message Generator.
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Hi [business name], I've been following you on Instagram and keep seeing the same question coming up from your audience — the sort of thing you answer generously in the comments over and over. I'm [your name], and I build digital products (templates, workbooks, mini-courses) that package that answer once so it can sell on repeat instead of costing you the same hour every week. I've sketched a rough outline of what that could look like for [business name]. Want me to send it over? If it's not for you, no harm done — keep the outline. [your name]
Make this outreach land
Using this generator well for Digital Product Creation
Three things that change the reply rate more than the wording itself.
- Decide first whether you are pitching a buyer, an affiliate or a newsletter swap; the generator's tone differs for each.
- Lead with what their audience gets, not with what your product contains.
- Include the commission or swap terms in the first message so there is nothing to negotiate later.
Who to send it to
The people most likely to say yes to this particular method.
- Newsletter writers with 1,000–20,000 subscribers in your exact niche.
- Course creators whose students need your template as a companion.
- Community and Slack group owners who accept sponsored resources.
- Early buyers who already left you positive feedback and would happily share.
Personalisation checklist
Run through this before you press send on every single message.
- Give them free access to the product before asking for anything.
- Name their audience precisely ('freelance bookkeepers', not 'your readers').
- State the commission percentage and payout timing.
- Include a one-line description they can copy straight into their newsletter.
- Check the product page loads and buys correctly before you send.
Follow-up timing & etiquette
Most of the work is won on the second message, not the first.
- Creators are inbox-heavy: one follow-up after five days, no more.
- If they share you, send sales numbers back — it earns the second share.
- Reopen with anyone who declined when you ship a major update.
- Never ask for a share during their own launch week.
New to this one? Read the full Digital Product Creation guide before you start sending.