How to Price When You Have No Track Record

When you have no reviews and no portfolio, the temptation is to price at the bottom and hope volume fixes it. It rarely does. Low prices attract the most demanding customers and leave you no room to do good work.

Start from the outcome instead of the hour. What does the person get, and what is that worth to them? A tidy spreadsheet that saves a business owner four hours a month is not a £10 job, whatever it took you to build.

Set a first price you can say out loud without flinching, then raise it after every third customer until someone hesitates. That hesitation point is your market rate, and you will only find it by walking towards it.

If you want a starting number rather than a starting philosophy, the Pricing & Profit Calculator in the resources section will give you one.